January 27, 2010

That catchy song in the fake iPad commercial

Man, would Steve Jobs just go ahead and officially take over the universe already? I don’t even have an iPhone, my years-old iPod is so full it hasn’t been synced in months (sanc?), and mostly I just like to surreptitiously touch my friends’ i-devices that are cooler than mine.

With the announcement today of the iPad (which I find myself desperately wanting), a possibly fake YouTube advert also surfaced, with very real music provided by Los Angelenos Cola-Cola:

cola colaCatchy, right? But even better than the chimey gem used in the commercial is their song “Paper Bird,” which I keep restarting over and over on my player. This song offers an unadulterated slice of power-pop joy, like The Swimmers meeting Local Natives.

Paper Bird – Cola-Cola

Yum. I’m addicted.

Their Cola Cola EP is out now independently.

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Bio Pic Name: Heather Browne
Location: Colorado, originally by way of California
Giving context to the torrent since 2005.

"I love the relationship that anyone has with music: because there's something in us that is beyond the reach of words, something that eludes and defies our best attempts to spit it out. It's the best part of us, probably, the richest and strangest part..."
—Nick Hornby, Songbook
"Music has always been a matter of energy to me, a question of Fuel. Sentimental people call it Inspiration, but what they really mean is Fuel."
—Hunter S. Thompson

Mp3s are for sampling purposes, kinda like when they give you the cheese cube at Costco, knowing that you'll often go home with having bought the whole 7 lb. spiced Brie log. They are left up for a limited time. If you LIKE the music, go and support these artists, buy their schwag, go to their concerts, purchase their CDs/records and tell all your friends. Rock on.

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