May 14, 2009

The campaign to save Paste

Most months, the only music magazine I read cover to cover is Paste.

I always walk away from devouring each issue with a mind that feels sharpened and engaged by all kinds of new music and interesting stories I want to investigate further. I believe that Paste is in it for the right reasons, and are trying to do nothing more than write about music (and books and movies and more) that they love. Same thing I do, essentially, except they’ve chosen the far more expensive “paper magazine” method of distribution, and have run smack into some hard times.

Here’s their letter, they’re asking for you to chip in now to help save the magazine, and in return they’re opening their vaults to a bunch of great rare tracks, including this one from Matt Nathanson (below), and folks like The Avett Brothers, Thao, Jamie Lidell, Emmylou Harris, Josh Ritter, Rosie Thomas, The Low Anthem, Matthew Caws….it just goes on and on (and on).

AND if you’re feeling especially feisty and wealthy, and donate $350, you get a subscription for life. Considering inflation (and you not dying before you can get the full value of the subscription), that’s a pretty solid investment.

Dear Paste readers,

We write this letter with great appreciation for all you’ve done for Paste, as well as sorrow that we need to come to you and ask for further support. The economy has taken its toll on Paste, and we need your help to continue.

As the global recession has continued, many of you have written us (especially as ad pages shrunk) to say, “If you ever need help, let us know.” That day has come.

…As a completely independent company, Paste has struggled for the past nine months as advertisers have decided to wait out the recession. As most of you realize, magazines are heavily subsidized by advertising. Industry experts estimate that an average subscription for a monthly publication would cost $60-$80 per year without advertising support. But last month was brutal…

We’ll make it through this short-term economic crisis—but it’s only with your help. Our fate is (and has been and always will be) in your hands. Big-time investors are not “in the game” right now—but readers can rise up and “invest” in Paste’s future. Will you be a part?

It doesn’t take much. Every little bit helps and you can be a part of continuing our efforts to help you find signs of life in music, film and culture. Know that every dollar you give goes into keeping Paste alive and, ultimately, making it even better.

With our sincerest thanks,

Josh, Tim and Nick for the entire Paste family

I am confident they will be successful. I just donated some money — jet on over and do the same, kid.

STREAM: Still (acoustic) – Matt Nathanson

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

A note about that song: I’ve always thought this was one of the most powerful and simple songs on Matt‘s current album, and something about this even-more-stripped version just pierces….

i remember hearts that beat
i remember you and me tangled in hotel sheets
you wore me out
you wore me out
i remember honey lips and words so true
i remember nonstop earthquake dreams of you
coming on a fast like good dreams do…


  • Indeed. Truly a great read every month. I can not tell you the number of bands I have discovered through Paste that I simply would not have known about, living in Central Wisconsin, otherwise. I can say for sure that I will be donating what I can. I didn’t even need a second to think about it!

    JWj — May 15, 2009 @ 6:24 am

  • Heather, I love reading your blog. I check for updates often enough, and I love that today when I checked you were asking people to help save my favorite magazine. So, thanks :]

    Also, that is one of the most beautiful songs I have heard Matt Nathanson sing.


    Ashley — May 15, 2009 @ 8:12 am

  • Great magazine. Good shout out. Save Paste. I need their monthly mixtape to open my ears up.

    kristen — May 15, 2009 @ 10:21 am

  • Done and done!

    Dainon — May 15, 2009 @ 12:06 pm

  • I’m in too! (wouldn’t mind winning one of those donated give-aways either!)

    Tremags — May 15, 2009 @ 6:16 pm

  • I donated some $ their way, even though they’ve talked smack about my boss.

    Ha ha — May 15, 2009 @ 8:40 pm

  • well, those things happen, Ha ha ;)
    good for you for being a good man anyways -

    browneheather — May 16, 2009 @ 3:34 pm

  • paste is such a great magazine. i hope they are able to save it.

    and i adore that song. i agree, so powereful. one of my favorites off the album.

    Sarah — May 16, 2009 @ 4:37 pm

  • [...] hardship that the magazine is experiencing. You can read more about the fundraising efforts via this excellent post from Heather at I Am Fuel, I Am Friends. A donation to the magazine’s campaign will get you a [...]

    Catalog reissues, anthology due from The Jayhawks — May 17, 2009 @ 1:58 pm

  • I’ve contributed as well. There’s no way we can allow this magazine to go under. . .

    Justin — May 22, 2009 @ 11:04 am

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Bio Pic Name: Heather Browne
Location: Colorado, originally by way of California
Giving context to the torrent since 2005.

"I love the relationship that anyone has with music: because there's something in us that is beyond the reach of words, something that eludes and defies our best attempts to spit it out. It's the best part of us, probably, the richest and strangest part..."
—Nick Hornby, Songbook
"Music has always been a matter of energy to me, a question of Fuel. Sentimental people call it Inspiration, but what they really mean is Fuel."
—Hunter S. Thompson

Mp3s are for sampling purposes, kinda like when they give you the cheese cube at Costco, knowing that you'll often go home with having bought the whole 7 lb. spiced Brie log. They are left up for a limited time. If you LIKE the music, go and support these artists, buy their schwag, go to their concerts, purchase their CDs/records and tell all your friends. Rock on.

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