Alright, so I would be completely remiss (because I have a penchant for posting about them) if I didn’t even mention the new fantastic OK Go video for their song “Here It Goes Again.” It is just right-at-the-edge of wearing out their lame dance routine welcome, but somehow therein lies the brilliance. This one is arguably almost better than their first one (for “A Million Ways“) because it involves the most fun you will ever have at the gym. If you haven’t already, peep the speed skating moves and the over-under-the-legs majesty:
Their low-budget YouTube success is putting their lovable mugs all over the media as well. The local news in New York City ran this little piece on their success and they were also on the national ABC World News (at the very end). Apparently in the first week of the release of the video for “Here It Goes Again,” it was downloaded TWO MILLION TIMES. Now that’s just crazy talk.
I own and recommend both of their albums, OK Go (2002) and Oh No (2005). The only danger in putting out all of these gimmicky dance videos is that people may discount their music itself as being any good. But au contraire – both of their albums are quality releases with clever pop music that is catchy as all get out. Plus, frontman Damian Kulash majored in semiotics in college (language, communication, semantics, etc.), so he uses big intelligent words, which is hot.
And P.S. – they do dance at their concerts. Worth the price of admission alone.
“Here It Goes Again” – OK Go